Boosting the brand image
نویسندگان
چکیده
منابع مشابه
The Effect of Brand Extension Strategy on Its Image: The Case of Majid Brand
This descriptive-correlational study examined the effect of brand extension on current image in the scope of Tabriz Majid products in the city of Tabriz. The study population comprised consumers of Majid products and fans of Tractorsazi, and the sample size was 380 persons. A simple random sampling method and an infinite population formula were used as well as a five-option Likert questionnaire...
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The image of a brand is the first word or image that is evoked in the mind of costumers immediately after hearing the brand name. The purpose of paying attention to the brand image is to ensure the proper mentality of consumers toward the brand. The components such as suitability, services, brand, variety, quality, and atmosphere form the brand image. The relationship between the brand image an...
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Brand-extension strategies enhance success chances of new products, even though they expose brand image to dilution risks. The present work analyzes how brand-extension evaluation can affect the current brand image and proposes a theoretical model formed by five main factors related to brand associations, extension congruency and extension attitude. The model estimation includes structural equa...
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We present an approach for image database retrieval using a very large number of highly-selective features and simple on-line learning. Our approach is predicated on the assumption that each image is generated by a sparse set of visual “causes” and that images which are visually similar share causes. We propose a mechanism for generating a large number of complex features which capture some asp...
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ژورنال
عنوان ژورنال: Journal of Pharmacology and Pharmacotherapeutics
سال: 2015
ISSN: 0976-500X
DOI: 10.4103/0976-500x.149126